학술논문
The Mechanism of New Retail Format Creation in Japanese Eyeglasses Industry : The Case of JINS Inc.
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Myung Rae Cho Masao Mukoyama
- 간행물 정보
- 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 117~118쪽, 전체 2쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2017.12.27
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국문 초록
영문 초록
The objective of this study is to clarify the mechanism of retail format creation from the viewpoint of innovation and competition targeting the process of JINS Inc. which created a retail format in Japan. The innovation of JINS is (1) destructive pricing, (2) simplification of the unclear pricing, (3) the rapidity of making eyeglasses. Since the existing dominant design is deeply ingrained in existing major chain stores, it is difficult to respond JINS’s innovation immediately. JINS defined its original innovation as a competitive advantage and rapidly established a new format in the eyeglasses industry.
목차
Abstract
1. Introduction
2. Literature Review
3. Overview of JINS
4. Conclusion
References
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