Extended Technology Acceptance Model for Enhanced Distribution Strategies to Online Learning: Application of Phantom Approach

• 영문명: Extended Technology Acceptance Model for Enhanced Distribution Strategies to Online Learning: Application of Phantom Approach
• 발행기관: 한국유통과학회
• 저자명: Izzat ISMAIL Asyraf AFTHANORHAN Noor Aina Amirah MOHAMAD NOOR Nurul Aisyah Awanis A RAHIM Sheikh Ahmad Faiz Sheikh Ahmad TAJUDDIN Muhammad Takiyuddin Abdul GHANI
• 간행물 정보: 『유통과학연구(JDS)』제22권 제4호, 1~10쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.04.30

영문 초록

Purpose: This study is aimed to introduce the application of phantom approach with structural equation modelling method for online learning. By integrating these innovative methodologies, the research seeks to advance the understanding of how the phantom approach can effectively complement and augment structural equation modeling techniques. Research design, data and methodology: A theoretical framework of Technology Acceptance Model (TAM) was modified and updated. A questionnaire was developed and used to extract information from 189 instructors who used online learning as their primary medium. The Covariance Based Structural Equation Modelling (CBSEM) was applied to test the direct effects and the phantom approach is used to handle the 2 mediators in the model. Results: social influence, perceived usefulness, and perceived ease of use exerted discernible impacts on instructors' intentions to engage in online learning. These findings illuminate the intricate dynamics influencing instructor behavior within the realm of online education, underscoring the significance of various factors in shaping their intentions. Conclusions: In additions, the perceived usefulness and perceived ease of use had mediated the effect of social influence and instructor intention using phantom approach. Therefore, one can have concluded that this modified model was also confirmed, thereby reinforcing distribution strategies to online learning and overall education presence.

목차

1. Introduction

2. Literature Review

3. Methodology

4. Findings

5. Discussion

References

키워드

Online Learning Technology Acceptance Model Distribution Strategies Structural Equation Modeling Phantom Approach