Costco Wholesale Corporation’s Success Case

• 발행기관: 한국유통과학회
• 저자명: Kyu yeol Shim Jesú s C. Peñ a-Vinces
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 141~143쪽, 전체 3쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.27

영문 초록

Currently, large and small sized enterprises are doing business in Korea. Enterprises with various kinds of industries, strategies and timing may succeed and fail in business. This paper investigates the features of successful enterprises, and Costco s strategies for business success. This paper is composed of Costco’s various aspects, that is, Costco s distribution environment, success strategy, and Costco’s problems & solving. Costco gives good quality service in accordance with purposes of foundation. It sells bundles of large quantity with inexpensive price so that customers sometimes feel inconvenience. Costco prevents impulse buying by displaying small number of products and word-of-mouth of good quality product so that customers tend to buy products without time waste. Sometimes, however, the one who is not a member of Costco, it needs inconvenience such as the placing order for same price through agent. When buying on Internet, customers may not buy some kind of product on off-line to have advantage of membership of Costco. When Oxy product boycott campaign was done, customers liked to join not to buy the product at shops taking poor actions. Even some problems and limitation in current situations, Costco has a lot of members in Korea to give good quality services satisfying many members.

목차

Abstract

1. Costco s Distribution Environment

2. Costco s Success Strategy

3. Costco s Problems

4. Costco s Problem Solving

5. Summary

References

키워드

Costco Success Case Wholesale Corporation