Why do Japanese Retailers Hesitate to Open Their Shops in Korea?

• 발행기관: 한국유통과학회
• 저자명: Young Sang Cho Ji Bok Chung Su Am Kim Kwang Keun Lee
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 279~280쪽, 전체 2쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.27

영문 초록

With the expansion of Japanese retailers into the South Korean market, it is interesting to examine how Korean customer attitudes towards Japanese retailers are changing, in terms of consumer ethnocentrism and animosity. Without doubt, rather than younger generations, older generations should have a strong anti-Japan sentiment. Nevertheless, it has become apparent that Japan-based retailers have a self-confidence to open their shops in Korea. Based on the previous research associated with the country-of-origin of retailers, the authors developed a conceptualized research model, and distributed questionnaires. After analyzing collected data, the researchers can draw a conclusion that the degree of consumer ethnocentrism as well as animosity has become weaker and weaker, depending on socio-demographic factors like ages, income levels, education levels, genders and so on. This research finding implies that Korea is not the market in which Japan retailers has to avoid opening their stores anymore, and that Korean customers should have enjoyed widened store selection opportunities with the increased number of foreign-owned stores.

목차

Abstract

1. Introduction

2. Literature Review

References

키워드

Consumer Ethnocentrism Consumer Animosity Customer Attitudes Country-of-Origin of Retailers