The Impact of Slot Players’ Satisfaction with Slot Game Attributes on Emotional Responses, Trust, and Behavioral Intentions in Casino Industry

• 발행기관: 한국자료분석학회
• 저자명: Sang Mi Jeon Sunghyup Hyun
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.13 No.6, 2825~2837쪽, 전체 13쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2011.12.30

영문 초록

The purpose of this study is to examine the influence of the slot players’ satisfaction with slot attributes on their emotional responses, trust, and behavioral intentions. Based on a literature review, the proposed model with seven hypotheses was developed. Confirmatory factor analysis and structural equation modeling analysis were performed to test the proposed model. The results demonstrated that satisfaction with slot game attributes (slot machines and payouts) significantly influenced on slot players’ behaviors such as emotional responses, trust, and behavioral intentions. Investigating the slot players’ satisfaction with slot game attributes is very crucial to provide exceptional slot gaming experience. The results of the current study can assist casino in offering outstanding slot gaming experience to slot players and creating loyal slot players, thus help casinos to increase revenues from slot players.

목차

1. Introduction

2. Literature review

3. Model and Hypothesis

4. Methodology

5. Findings

6. Discussions and Implications

Reference

키워드

Casino Slot Games Trust Switching Costs Behavioral Intentions