A Study on Changes of Tourism Trends and Issues to Meet the Needs of Mature Market on the Basis of Adopting Social Tourism into Korean Tourism Market

• 발행기관: 한국자료분석학회
• 저자명: 이미순(Misoon Lee)
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.9 No.6, 2645~2656쪽, 전체 12쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

This study is intend to discover how underlying travel motives and values could usefully identify unique senior tourism markets for the purpose of new product development as well as suggest effective government policies on senior tourism in Korea. In this study, interviews of 225 seniors who are over 50 years old on their motives for holiday travel, preferences for holiday destinations, favorite mode of travel, personal values, perceptions of government social tourism policy and other social tourism related issues were conducted. The researcher conducted the survey in several different areas of Seoul, Busan, and Gyungsangnam-do. The survey was distributed and interviewed to broader age ranges from 50 years old. In addition, the survey took a place from 9th to 24th April, 2007 and person to person interviews were used to increase response rate. The results show that seniors are needed to improve their quality of life by taking enough leisure time. Therefore, the government needs to concern more on enforcing effective and appropriate policies and regulations on social tourism for seniors to move into more mature society.

목차

I. Introduction

II. Literature Review

III. Research Method

IV. Research Results

V. Conclusion

References

키워드

Senior Tourism Social Tourism Korean Tourism Trends Mature Tourism Market