Generating Tourists’ Loyalty in Destinations through Mass Customization, Applied Ordered Logistic Regression

• 발행기관: 대한관광경영학회
• 저자명: Nunes Sara Chemli Samiha
• 간행물 정보: 『관광연구』제32권 제8호, 213~230쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.12.30

영문 초록

Tourists’ loyalty is one major and common objective to all competing destinations and tourism companies. Accordingly, this study aims to bring to light the usefulness to pinpoint variables influencing loyalty to tourism destinations, in today’s changing environment. The methodology consists of the application of an ordered logit model, considering loyalty as the dependent variable, to the case of a North African tourism destination with four incoming European markets. Due to the enormous differences identified between selected markets, the study concludes that responsible bodies could select and focus on specific factors impacting on each market, to optimize potential ‘confirmed’ fidelity of tourists to their destinations. Thus, the aim is to generate loyalty through the mass personalization of products.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Literature review

Ⅲ. Methodology

Ⅳ. Study findings

Ⅴ. Conclusion

References

키워드

Predict loyalty generate tourists ordered linear regression tourism destination confirmed loyalty