모바일 피트니스 앱 게임에서 이득 메시지 프레임이 운동 관심도와 사용자 경험에 미치는 영향

• 영문명: The Effect of Gain-Message Frame on Exercise Interest and User Experience in the Mobile App Game for Fitness
• 발행기관: 한국컴퓨터게임학회
• 저자명: 최민지(Min Ji Choe) 노기영(Ghee Young Noh)
• 간행물 정보: 『한국컴퓨터게임학회논문지』제30권 2호, 69~76쪽, 전체 8쪽
• 주제분류: 공학 > 컴퓨터학
• 파일형태: PDF
• 발행일자: 2017.06.30

영문 초록

This study was conducted to analyze the effect of message frame on Exercise Interest and User Experience including Fitness App Fun, Fitness App Satisfaction, and Fitness App Use Intention in the mobile fitness app game. ‘Enjoy Your Fitness’, a fitness app game developed by Healthcare Media Research Institute, was used for this study and Repeated Measure Design and Playtest methodologies were used for the experiment. The results showed that the persuasive effect of gain messages were higher than loss messages in all factors. This results implies that exercise, as a preventive health behavior, can be promoted more effectively when messages are presented in the frame of gain message rather than loss message. Therefore, messages in the fitness app game need to be presented by emphasizing the positive outcome and benefit of exercise.

목차

ABSTRACT

1. Introduction

2. Theoretical background

3. Research Method

4. Results

5. Conclusion and Discussion

5. 결론 및 논의

References

키워드

Fitness App Game Exercise Interest User Experience Playtest