스마트폰 게임 이용자의 사용의도에 관한 연구

• 영문명: Studies on purpose of smartphone game users’ usage
• 발행기관: 한국컴퓨터게임학회
• 저자명: 이성필(Lee Seong pil) 손광철(Son Kwang Chul)
• 간행물 정보: 『한국컴퓨터게임학회논문지』제27권 3호, 151~159쪽, 전체 9쪽
• 주제분류: 공학 > 컴퓨터학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

The market of the smartphone game has been changed rapidly which can be seen in the online PC game, ‘SNG’ and became popular among the game lovers. In the same way, ‘Kakaotalk’ has also been appeared suddenly. Therefore, in this research work, we figured out the exploratory factors that affect the intention of use of smartphone users and these effects can help future works on games to those who are doing research on it. In our research method, we reviewed the preceding related researches about the intension of use of smartphone users. Based on these researches, we have extracted factors for suggesting research model and then verified the hypothesis with actual analysis to find out which factors are affecting the intention of use of smartphone game users. The factor and reliability analysis have done in order to examine the validity and reliability of the questionnaires used in this work. As the result, popular genre, character, sequence of hit etc. are affected positively on intention of use of smartphone game users but there are no meaningful effects of game developers. Due to such research, it can be helped to the related game developing academic and industries researchers on intention of use of smartphone games users.

목차

1. 서론

2. 이론적 배경 및 선행연구

3. 연구 설계

4. 연구 결과

5. 결 론

참고문헌

키워드

Game Smartphones Usage purpose marketing