소통과 공유 개념에 기반한 기업의 게임 효용성 고찰 연구

• 영문명: A Research on Game Application Benefits for Corporation-based on Communication and Sharing
• 발행기관: 한국컴퓨터게임학회
• 저자명: 이혜림(Hye Lim Lee) 정의준(Eui Jun Jeong)
• 간행물 정보: 『한국컴퓨터게임학회논문지』제27권 3호, 169~179쪽, 전체 11쪽
• 주제분류: 공학 > 컴퓨터학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

This paper aims to introduce an overall game application as an effective tool for various corporation-related purposes. This work lies in the communication and sharing frameworks: Serious games, Advergames, Gamifications. We first discussed on the serious games, advergames, and gamification for both employee and customer based on previous literature review. Second, we synthesized the key features of game applications benefits that make them promising to be used for corporation purposes. All three of them, it will be efficient not only corporation (employee training & education, advertising & marketing) but also customer (information delivery capability, communication & feedback control etc). Moreover, various game-related factors are more effective means rather than antecedents of other media such as Internet and TV. Overall, game applications play a significant role in influencing the intention to corporation’s goals. Finally, implications of applications benefits for corporation purposes and future direction for research in this area are discussed.

목차

1. 서론

2. 기업이 활용 가능한 게임의 형태: 기능성 게임, 광고 게임

3. 기업을 위한 게이미피케이션의 활용성

4. 기업을 위한 게임 효용성에 관한 제언

5. 결 론

참고문헌

키워드

Serious Games Corporate Games Advergames Gamification Game Application