대학생의 커피전문점 이용실태와 선호선향 파악을 통한 대학 내 입점 매장의 개선방안 모색에 관한 연구

• 영문명: Improving of Coffee Shops on Campus Based on Analysis of Utilization and Preference Inclination of Coffee Shops of University Students
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 신혜지(Shin hye ji) 오병관(Oh byeong gwan) 진재권(Jin jea gweon) 김민정(Kim min jeung)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제19권 제2호, 229~248쪽, 전체 20쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

This study aims to seek how to improve user experience of campus coffee shops by surveying students of Chungbuk National University where various coffee shops are clustered, analyzing their visits to coffee shops and preferences, and assessing their pattern of using campus coffee shops and the level of satisfaction. The following lists main research findings. First, 42% of the surveyed students visited a coffee shop once or twice a week, for 1~2 hours at a time, and spent average 46,000 won at coffee shops each month. Second, most students did not have a particular coffee shop brand they preferred. Third, key considerations in choosing a coffee shop included accessibility, pleasant setting, interior design, staff's hospitability, discounted offerings, and availability of preferred drinks. Fourth, most students preferred off-campus coffee shops over on-campus ones. Fifth, the level of satisfaction with campus coffee shops was quite low (below 3.5 points), and it was particularly low on discounted offerings. However, students indicated higher level of satisfaction with Nescafe on campus in terms of menu diversity, quality of coffee, availability of non-coffee drinks and foods, sanitary condition of staff, pleasant setting of the shop, interior design, and comfortable seats. These finding suggest that students' satisfaction with campus coffee shops can be enhanced by considering environmental improvement, staff training, provision of space for students, and more discounted offerings.

목차

Abstrct

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Utilization of Coffee shops Preference Inclination Coffee Shop Brand Service Quality