개인정보유출사태에 따른 소비자의 신용카드사용 만족도 및 행동변화 연구

• 영문명: A Study on Consumers' Satisfaction and Behavioral Changes with Their Credit Card Usage after the Personal Information Leakage Incident
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 이유진(Lee Yoo Jin) 손은주(Sohn Eun Ju) 유현정(Yoo Hyun Jung)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제19권 제2호, 179~207쪽, 전체 29쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

The purpose of this study was to investigate changes to consumers' satisfaction and behavior with their credit card usage after the personal information leakage incident by credit card companies in 2014. For that purpose, the study conducted a survey with 500 consumers using a credit card on August 29~September 15, 2014 by commissioning Macromil Embrain, a survey specialist, to do the survey. The major findings were as follows: First, consumers voiced serious concerns about the personal information leakage incident in the aspect of "vulnerability of finance security." Second, there were many consumers that suffered damage after the personal information leakage incident, and the number of consumers disinterested in their personal information was considerable, as well. The most popular response to the incident was "application for card reissuance and cancellation," which was followed by "no response." Third, the concerned card companies scored low under three points on reliability on average after the personal information leakage incident. Fourth, consumers intended to reduce the usage of all of their credit cards after the personal information leakage incident, but there were few changes to their credit card usage. Finally, there were no statistically significant differences in the effects of consumer complaint management on their credit card usage. The more "dissatisfied" they were with consumer complaint management, however, the more they tended to reduce the number of their credit cards, move to another credit card company, and change the credit cards they usually used.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 문헌고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

credit card usage the personal information leakage incident consumers' satisfaction of credit card usage