한·중 유통기업의 ESG 경영에 대한 2030 소비자 인식 연구

• 영문명: Consumer Perceptions of ESG Management by Distribution Companies in Korea and China: IPA of Coupang and Taobao
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 김수연(Kim, Su-yeon) 백지연(Baek Ji-yeon) 구혜경(Koo Hye-gyoung) 문주옥(Moon Ju-ok) 오우흠(Oh U-heum) 이설(Lee Seol)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제25권 제2호, 55~75쪽, 전체 21쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2021.08.31

영문 초록

This study explores consumer perceptions of ESG management by distribution companies in Korea and China. A total of 2030 consumers completed an online survey about either Coupang in Korea or Taobao in China. The results confirmed the level of satisfaction-importance that consumers felt concerning ESG management. The survey consisted of 196 items, and the analysis was conducted using SPSS 26.0. The findings showed that both Korean and Chinese consumers were aware of the importance of ESG. For Korean consumers, the order of importance was E>S>G. For Chinese consumers, it was S>E>G, and the area that showed the biggest difference among the ESG indicators was G, which is believed to reflect the influence of China’s political system. According to the satisfaction-importance analysis, consumers in both countries showed low satisfaction with the distribution companies’ environmental management but high satisfaction with the ethical management corresponding to corporate soundness, transparency, and interest in communities, including rural communities. There was a great difference between the two companies in terms of consumer satisfaction, possibly due to the controversy over Coupang’s avoidance of responsibility related to consumer protection. This study is significant in that it explores ESG management from the consumer’s point of view. It shows that specific efforts and transparency are needed because consumers are aware of ESG management and evaluate its quality by distribution companies.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Sustainability ESG Index ESG Management Coupang Taobao