기업의 사회적 책임에 대한 소비자 관점에서의 탐색적 연구

• 영문명: An Exploratory Study on Corporate Social Responsibility from Consumers' Perspective
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 노예슬(Noh Ye seul) 이보리(Lee Bo ri) 황혜선(Hwang Hye sun)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제19권 제2호, 163~177쪽, 전체 15쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

This study examined consumers' perception on corporate social responsibility (CSR). As the market is becoming more competitive and consumers awareness of social problems is rising, voices demanding CSR get the attention of many companies. This study attempted to analyze how consumers perceive the concept and the range of CSR. Consumer demand for CSR activities and their response to companies' CSR activities were analyzed. CSR activities were classified into 4 dimensions: company's internal management, consumer-related, the government-related and society-related CSR activities. The major findings of this study are as follows. First, consumer-related activities were perceived as the most appropriate and needed CSR activities, while the perception of society-related activities was lowest. Second, respondents who have higher sense of responsibility as consumers have more positive attitude to CSR activities and have more intention to purchase a product/service that is related to the companies' CSR activities. Third, respondents' subjective norm toward CSR has an effect on the response to CSR activities.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과 및 논의

Ⅴ. 결론 및 제언

참고문헌

키워드

Corporate social responsibility consumer responsibility consumer attitude intention to purchase