「중요도-실행도」분석을 통한 국제회의 평가

• 영문명: Evaluation of an International Conference Using 「Importance-Performance」Analysis: A Case Study of ISR2001
• 발행기관: 대한관광경영학회
• 저자명: 김성섭 임재문 이형룡
• 간행물 정보: 『관광연구』제16권 제2호, 257~274쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.12.30

영문 초록

A convention industry is internationally recognized as being important national strategic industry. Many interests have been given in how to operate convention and attract it. However, many efforts were not invested to assess whether the convention was well organized and managed This study was designed to evaluate an international conference using importance-performance analysis. A field survey was conducted and 168 samples were collected Results of this study show what problems were and what were well managed from the perspective of attendants' perceptions of the international conference. Generally, results of this study indicated that the participants did perceive lower performance level than importance level.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증 분석의 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

국제회의 컨벤션 「중요도-실행도」분석