소비자 가치, 관광지 선호유형, 유형별 선호속성과의 관계

• 영문명: The Relation of Consumer Values, Preference Types and Preference Attributes belong to Destination Typology
• 발행기관: 대한관광경영학회
• 저자명: 김원인 현복희
• 간행물 정보: 『관광연구』제16권 제2호, 151~166쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.12.30

영문 초록

The purpose of this study is to investigate the relationship between consumer values and preference of tourist destinations. For this study, a survey was administered to 460 citizen who live in Dae-gu and Kyung-san city. The results of this study are as follows: First, tourists who pursue 'pleasure-oriented value' prefered 'destination focused on recreation' and it revealed that preference attributes for this group were the attributes of 'comfortable accommodation', 'special shopping activity' and 'special foad'. Second, tourists who pursue 'internal-oriented value' prefered 'destination focused on heritage' and 'destination focused on relaxation', and it revealed that preference attributes for this group' were the attributes of 'uniqueness of the destination' and 'convenience of traffic'.

목차

Abstract

Ⅰ. 서론

Ⅱ. 문헌연구 및 가설의 설정

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

소비자 가치 관광지 선호유형 선호속성 RVS LOV