라이프스타일 特性에 따른 스키리조트 選擇行動

• 영문명: Choice Behavior of Ski Resort As Lifestyle
• 발행기관: 대한관광경영학회
• 저자명: 손대현 김진동
• 간행물 정보: 『관광연구』제16권 제2호, 205~224쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.12.30

영문 초록

In recent years, competition in Korea's ski resort market has intensified due to an increasing number of skiers and the construction of several new ski resorts. This study examines the relationship between skiers' lifestyle as a psychological variable and ski resort choice behavior variables such as choice attributes, use form, general level of satisfaction as well as demographics. Hypotheses were drawn on the basis of theoretical reviews and empirical data was gathered using a field survey in 3 selected ski resorts. Analytical tests used include factor and cluster analyses, one-way ANOVA, and the Chi-Square Test. The results provide a skier's lifestyle profile, which is used to formulate a proposed marketing strategy for ski resort management.

목차

Abstract

Ⅰ. 序論

Ⅱ. 理論的 考察

Ⅲ. 硏究方法

Ⅳ. 分析結果

Ⅴ. 結論 및 示唆

참고문헌

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