韓ㆍ美ㆍ日 관광광고의 내용분석 연구

• 영문명: A Comparative Study of the Tourism Advertisement by the Contents Analysis
• 발행기관: 대한관광경영학회
• 저자명: 정동일 김재민
• 간행물 정보: 『관광연구』제16권 제2호, 25~37쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.12.30

영문 초록

This study aims at supplying the theoretical and strategic bases of Korean advertisements for tourism in the future by analyzing the strategic influence of the culture with respect to the actual conditions of executing the advertisement for tourism as the motive of speeding up the globalization of the marketing of tourism industry. This study considers hotel, airline, restaurant, and traveling as the core parts of the tourism industry and selected them as the subject of investigation. By doing the content analysis on the tourism advertisement of Korea, America, and Japan on the magazines by the cultural comparative study, this study intends to examine closely the cultural differences revealed in the execution of the tourism advertisements among three countries.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계 및 분석방법

Ⅳ. 결과분석 및 종합토의

Ⅴ. 결론

참고문헌

키워드

관광광고 내용분석 광고소구 정보내용