외식업체의 시장지향성이 고객지향성과 재무적 성과에 미치는 영향에 관한 연구

• 영문명: The Effect of the Market Orientation on the Customer Orientation and the Financial Output in the Family Restaurant: Focused on the Operation of Foreign Brand Family Restaurant
• 발행기관: 대한관광경영학회
• 저자명: 구자혁
• 간행물 정보: 『관광연구』제16권 제2호, 187~204쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.12.30

영문 초록

This study aims to examine closely the subject, an enterprise to practice the market orientation and the relationship between the job satisfaction of the employee, organizational commitment and the service quality which are performed first for the financial output with the customer satisfaction.The data of this study was taken from foreign brand family restaurant runs in Seoul Korea. Moreover, the researcher visited the restaurants in person and explained the survey to the respondents how to fill in. It was distributed them total 250 questionnaires from Aug. 10,2001 to Aug. 30,2001 and used only 207 pieces of them for an actual proof analysis except the questionnaires from dishost respondents. The known results are as followings: The higher the market orientation in the family restaurant, the greater the job satisfaction, the organizational commitment and the service quality. The higher the job satisfaction of the employees in the family restaurant, the greater the organizational commitment and the financial output. The higher the organizational commitment of the employees in the family restaurant, the greater the service quality, the customer orientation and the financial output. The higher the service quality in the family restaurant, the greater the financial output. The higher the customer orientation of the employees in the family restaurant, the greater the financial output.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경과 연구가설의 설정

Ⅲ. 연구설계

Ⅳ. 실증분석 결과

Ⅴ. 결론

참고문헌

키워드

시장지향성 고객지향성 서비스 품질 재무적 성과