프랜차이즈 시스템 평가지표의 가중치부여를 통한 평가지표 기준(안)에 관한 연구

• 영문명: A Study on the Standard of Measurement Indicators Through Weight Grant of Franchise System
• 발행기관: 한국외식경영학회
• 저자명: 이준재(Lee Jun Jae) 신홍철(Shin Hong Cheol) 안성근(An Seong Geun)
• 간행물 정보: 『외식경영연구』10권 4호, 295~317쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.31

영문 초록

The food service industry that has sustained success upon success has been expanded not in quality but in quantity and the most significant driving force in this growth was the induction of the franchise system into the domestic food service field. Franchise system has hindered its qualitative growth although it led the growth of the food service industry and furthermore contributed to industrial development. In the research results, we developed an evaluation(plan) for effective execution from now on by conferring weight and evaluation scores for each index through professional and positive research. It can be used by the government to establish regulations and an evaluation system with regard to the food service business and franchise system. Thus, broadly speaking, it will contribute to the quality growth of the food service industry. There was a limitation in this study owing to a number of problems caused by a lack of prior studies such as a limitation to deprive indicator items, lack of objectivity of the indicators, lack of differences among practical researches by expert groups, limitation in the range of the study.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 실증연구결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Franchise system Measurement indicators Weight grant