호텔 레스토랑 선택속성과 고객만족에 관한 연구

• 영문명: The Selection Attributes of the Hotel Restaurants and Customer Satisfaction: Italian Restaurants
• 발행기관: 한국외식경영학회
• 저자명: 조민호(Cho Min Ho) 정미란(Jung Mi Ran)
• 간행물 정보: 『외식경영연구』10권 4호, 95~111쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.31

영문 초록

The modern hotel industry is facing the new challenges such as changes along with a high economic growth, the advent of mass consumption society and internationalization as well as the increase of chain restaurants. This study aims at analyzing the determinants of customer satisfaction and the most important selection attributes of the hotel italian restaurants. As a result, a factor analysis delineated five dimensions of selection attributes of hotel italian restaurants: taste and service, speciality, surroundings, proximity and image, price and rapidity. and regression analysis yielded speciality was the biggest influence on customer satisfaction and future behavior intentions. This paper provides hotel marketers and restaurant managers the useful clues to understand consumers' choice behavior of italian restaurants.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 문헌 고찰

Ⅲ. 연구 방법

Ⅳ. 결과분석

Ⅴ. 결론

참고문헌

키워드

Italian restaurant Selection attributes Customer satisfaction