외식업체 브랜드이미지가 고객만족도 및 재방문의도에 미치는 영향

• 영문명: The Effect of the Brand image on Customer Satisfaction & Revisit Intention in Foodservice Industry
• 발행기관: 한국외식경영학회
• 저자명: 최태호(Choi Tae Ho) 전진화(Jun Jin Hwa)
• 간행물 정보: 『외식경영연구』10권 4호, 151~172쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.31

영문 초록

The purpose of this research is to find out some connection between customer satisfaction and customer's intention of revisiting how it affects their mind set about the Local Brand and the Global Brand. First, it was drawn that brand image had a great impact on image of the enterprise, company and marketing. Second, the theory of, 'brand image will affect customers intention of revisiting' was analyzed to be true, once again brand image emerging as the main factor. Specifically, the reliability held responsible to the enterprise image, company image affected by the enterprise's contribution to society and marketing image based on enterprise's competitiveness. The competition arose as the foundation of customers re-visitation, sprouted by company's reliance and better contribution to society.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 조사설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Brand image Customer satisfaction Revisit intention Foodservice industry