레스토랑 이미지와 지각된 서비스질의 정준상관관계

• 영문명: Canonical Correlations between Restaurant image and Perceived Service Quality
• 발행기관: 한국외식경영학회
• 저자명: 이상건(Lee Sang Gun) 윤유식(Yoon Yoo Shik)
• 간행물 정보: 『외식경영연구』10권 4호, 73~93쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.31

영문 초록

Using canonical correlation analysis, this study attempted to identify the relationships between restaurant image and customers' perceived service quality in casual dining restaurants. Whereas brand image has been explored widely in restaurant marketing literature, this study addresses the importance of restaurant image together with perceived service quality. Respectively, four factors were identified for restaurant image as comfortable, peaceful, high-class, and four factors for perceived service quality as responsive, tangible, assurance, reliable. The results indicated that the canonical correlations exist between restaurant image and perceived service quality. Especially high-class restaurant image is highly correlated with tangible and assurance of restaurant service quality. And the managerial implications of these results for restaurant image together with perceived service quality are examined.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Restaurant image Perceived service quality