커피전문점 선택속성이 고객충성도에 미치는 영향

• 영문명: Impacts of Choice Attributes on Customer Loyalty in the Coffee-Shop Restaurant
• 발행기관: 한국외식경영학회
• 저자명: 김홍범(Kim Hong Bumm) 이정원(Lee Jung Won) 노윤정(Ro Yun Jeong)
• 간행물 정보: 『외식경영연구』10권 4호, 237~252쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.31

영문 초록

The recent domestic market of coffee-shop restaurant is rapidly growing so that it is thought of even as a living and cultural space of enhancing our quality of life one step higher. This study examines the impacts of selected choice attributes on the customer loyalty in the coffee-shop restaurants. The data of 165 questionnaires were gathered from customers who had purchased and drunken coffee by visiting the coffee-shop restaurant in several central locations at Seoul, Korea. Results show that coffee taste, service quality and brand awareness among the attributes of coffee restaurant have significant effects on customer loyalty. The results also imply that if the coffee restaurant offers a good quality of service, it may easily improve their image by enhancing loyalty and satisfaction of customers. This study employ the demographic variables of the customer as a moderating variable to examine how the impacts of attributes to customer loyalty change according to different characteristics of customer demographics.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사 설계

Ⅳ. 결과분석

Ⅴ. 결론및 제언

참고문헌

키워드

Coffee-shop Choice Attribution Customer Loyalty