호텔 일식당 메뉴관리와 레스토랑 이미지가 고객만족 및 재방문의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Menu Management and image of a Japanese Restaurant Effect on the Customers' Satisfaction and Repurchase Intention
• 발행기관: 한국외식경영학회
• 저자명: 채병숙(Chae Byung Sook) 조춘봉(Cho Chun Bong) 최웅(Choi Woong)
• 간행물 정보: 『외식경영연구』10권 4호, 253~273쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.31

영문 초록

Generally, hotel consists of rooms, lobby, lounge, shops and many restaurants. Restaurants of these are the important resource to get the hotel's managerial performance. Japanese restaurants has been particularly noted for getting high hotel image. Because of that, japanese restaurants have played a leading role in customer satisfactions and repurchase intention which created images of the hotel, this study execute the menu management and restaurant's physical evidence image of japanese restaurants managements. As the results of this study, menu managements and restaurant images lead the japanese restaurant users satisfaction and cause customers to bring repurchase intention. This study contributes to the sales activation by applying it to the menu and image management of the japanese restaurant in a hotel.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 조사 설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Japanese restaurant Menu management Image Customers' satisfaction Repurchase intention