음식문화축제 서비스품질이 방문객의 만족 및 행동의도에 미치는 영향

• 영문명: The relations among service quality, satisfaction, and behavioral intention: The case of Seoul Food Festival
• 발행기관: 한국외식경영학회
• 저자명: 김주연(Kim Ju Yeon) 안경모(Ahn Kyung Mo)
• 간행물 정보: 『외식경영연구』12권 1호, 315~336쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.02.28

영문 초록

Although food event has been tourist attraction, food events in the country show little difference and low quality. Thus service quality of food events needs to be improved. This study explores to find important factors of service quality and how these factors influences food festival visitors’ satisfaction and behavioral intention. Service quality factors were divided into 5 factors which are ‘food experience’, ‘cultural performance’, ‘facility and environment’, ‘education’, ‘convenience’, Among these five factors, ‘food experience’ had highest influence on visitors’ satisfaction and ‘cultural performance’, ‘convenience’ did respectively while four factors except ‘convenience’ showed impact on visitors’ behavioral intentions. ‘food experience’, ‘cultural performance’ was common important factor to satisfaction and behavioral intention. Also, satisfaction had significant effect on their behavioral intention including revisit and recom-mendation.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Food culture festival Service quality Satisfaction Behavioral intention