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• 영문명: Determinants of Demand For Wine An Application of Truncated Count Date Model
• 발행기관: 한국외식경영학회
• 저자명: 한은진(Han Eun Jin)
• 간행물 정보: 『외식경영연구』12권 1호, 59~79쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.02.28

영문 초록

This study is conducted to achieve the following three objectives. First, it is to determine the attributes for wine selection. Second, the wine demand is estimated for each market segment. Data are collected through the surveys of general public who have experiences in drinking wine. A convenience sampling method is used to select respondents in Seoul and the metropolitan area. A total of 500 questionnaires are distributed, 436 are used for final analysis. Analyses are performed on the data by using descriptive statistics, factor analysis, truncated Poisson model method. The findings of the study are as follows. First, the determining attributes for wine selection are extracted from the analysis. Second, Each group is named and the characteristics are described. The importance of each attribute is rated differently among the groups. Lastly, the factors affecting the wine demand are identified and the demand. The important factors identified, to name a few, are gender, income, education, and lifestyle for positive influence, and the negative influence factors are job and age. These findings may provide managerial implications for marketing plans for wine distributors.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 자료 및 연구모형

Ⅳ. 추정결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Wine demand Count data Truncated poisson model