외식 프랜차이즈기업의 본부특성, 가맹점만족, 재계약의도간의 관계에 관한 연구

• 영문명: The Relationship of Franchisor's support, Satisfaction and Re-contract intention in Food-service Industry: Focusing on the Moderation Effect of Types of Food Business
• 발행기관: 한국외식경영학회
• 저자명: 김성수(Kim Soung Soo) 김영수(Kim Young Soo) 문혜영(Moon Hye Young)
• 간행물 정보: 『외식경영연구』12권 1호, 225~243쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.02.28

영문 초록

Franchise system, nowadays, has grown dramatically and draws many people’s attention and interest. Building successful franchise system not only requires establishing reputable brand image, but also organized and constant franchiser’s support system. Accordingly, the research will be focused on franchisee’s desired support from franchiser and important factors of relationship in order to provide useful information to franchise companies in Korea. In addition, the research will focus on changes in main factors of relationship between franchisee and franchiser as different types of restaurants’ characteristic. This study found that franchisee's satisfaction is influenced by franchisor's supports. And restaurant types such as korean restaurant, fast-food, bakery moderate the relationship between franchisor's support and satisfaction.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론 및 제언

참고문헌

키워드

Franchisor's support Satisfaction Re-contract intention Types of food business