Differential Effects of Negative Publicity on Beef Consumption according to Household Characteristics in South Korea

• 발행기관: 한국재정학회(구 한국재정·공공경제학회)
• 저자명: Hyungho Youn Byung-In Lim Hyun-Jung Jin
• 간행물 정보: 『한국재정학회 학술대회 논문집』2012년도 춘계학술대회 논문집, 394~423쪽, 전체 30쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.03.30

영문 초록

This paper examines how South Korean households responded to an unprecedented boycott campaign against US beef from spring through summer of 2008, and investigates differential responses in relation to households’ characteristics. It was found that beef consumption reduced by 4.8% immediately after the so-called candle-light demonstration. Instead, pork and chicken consumption increased by 17.2% and 16.6%, respectively. This confirms a substitution effect due to the negative publicity concerning US beef. It also was found that the negative publicity effect was transitory and the reactions of consumers were not uniform; they differed depending on their socio-economic characteristics. The econometric model revealed that younger, less-educated, and/or lower-income households were more susceptible to the negative publicity, and reduced their beef consumption more than other households.

목차

Abstract

1. Introduction

2. The US Beef Scare Episode in South Korea

3. Prior Literature

4. Data

5. Review of Beef Consumption around the Incident

6. Analysis for Differing Effects by Household Characteristics

7. Conclusion

Reference

키워드

Mad-cow Disease Korean Household Expenditure Beef Consumption Seemingly Unrelated Regression