The purpose of this study is to discuss the direction of sport-economic politics. The economic level of the Republic of Korea is becoming a service industry, and there is a demand for change in policy direction and keynote following the rapid change of the 4th Industrial Revolution. There is also a demand for basic values and policy change in sports. In this regard, the level and direction of domestic sport economic policies and detailed development directions were discussed at the macro level. The scope of the content was focused on the demand for sports industrialization, the demand for sports innovation, and the direction of sports economy policy. It is time for the sports economy to discuss balanced economic democratization with quantitative expansion and expansion of pies. In order to achieve the purpose of this study, In Chapter I, the needs and values of sports industrialization were compared with China. In Chapter II, a media discourse analysis was conducted on the innovative value of sports. Finally, Ⅲ. The chapter conducted a search for the value direction of sports economic policy and suggested a direction for legal improvement. The contents of this analysis are as follows. First, sports industrialization has a positive effect on the national economy as a whole in terms of economy, and it can also lead to changes in social values. Second, since sports in Korea have characteristics as social capital, it is necessary to understand sports as a means of realizing more democratic values in the future. In other words, there is a demand for the times to realize people s participation and democratic values through sports. Third, according to the National Sports Promotion Act and economic needs, the sports industry is recognized as the main economic policy of the country, and a number of policies are being implemented. However, the sports industry policy is still dependent on state support and some foreign capital. Now, when inducing the development of sports economic policy, it is necessary to pursue economic democratization with quantitative expansion.