乡村振兴视阈下云龙县诺邓村文化产业研究: 以SWOT分析模型为中心的探讨

• 영문명: Research on Cultural Industry of Nuodeng Village in Yunlong County from the Perspective of Rural Revitalization: Centered on SWOT Analysis Model
• 발행기관: YIXIN 출판사
• 저자명: 张浩浩 张艺丹
• 간행물 정보: 『Journal of Humanities and Social Sciences』제1권 제1호, 131~144쪽, 전체 14쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2023.07.31

국문 초록

为了实现国家提出的乡村振兴战略，大理云龙县诺邓村需要着重开发文化产业。依据田野调查的归纳，诺邓村具有白族聚落和明清建筑群、白族服饰等工艺品、洞经古乐民俗活动和诺邓火腿等核心的文化资源，并且相关的文化产业得以初步开发。在此基础上，利用 SWOT 分析模型，对诺邓村文化产业发展进行分析，得出保护与开发并行、发展新业态、吸引高素质人才设计文创产品、拓宽传播渠道、引入数字经济、设立反馈机制和实现美丽乡村建设等发展策略。

영문 초록

In order to realize the national strategy of rural revitalization, Nuodeng Village in Yunlong County, Dali needs to focus on developing cultural industries. According to the field survey, Nuodeng Village has core cultural resources such as Bai settlements and Ming and Qing dynasty architecture groups, Bai clothing and other handicrafts, Dongjing ancient music folk activities and Nuodeng ham, and the related cultural industries have been initially developed. On this basis, the SWOT analysis model is used to analyze the development of cultural industries in Nuodeng Village and come up with development strategies such as parallel protection and development, developing new businesses, attracting high-quality talents to design cultural and creative products, broadening communication channels, introducing digital economy, establishing feedback mechanism and realizing beautiful countryside construction.

목차

Ⅰ. 引言

Ⅱ. 研究现状回顾

Ⅲ. 云龙县诺邓村及文化资源现状的田野调查

Ⅳ. 诺邓村文化产业发展的SWOT分析及对策

Ⅴ. 结语

키워드

乡村振兴 诺邓村 文化产业 SWOT 分析 发展对策 Rural revitalization Nuodeng Village Cultural Industry SWOT Analysis Development Countermeasures