A Study of the Relationships among Hotel Corporate Social Responsibility, Quality & Price Value, and Customer Satisfaction : Focused on the Five Star Hotel in Seoul

• 영문명: A Study of the Relationships among Hotel Corporate Social Responsibility, Quality & Price Value, and Customer Satisfaction : Focused on the Five Star Hotel in Seoul
• 발행기관: 한국관광학회
• 저자명: Gyumee Cheon Yongsoo Cheon
• 간행물 정보: 『한국관광학회 국제학술발표대회집』제78차 한국관광학회 국제학술발표대회집, 579~600쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.07.01

영문 초록

The number of hotel users keeps increasing, while the consumption market and the demand for tourism have increased. Thus, hotels play a role to represent related regions. Particularly among disadvantaged and poor groups, however, there is still a common idea that a hotel is not a facility that everyone can easily have access to because of its high charge. Combined with the increasing interest in the pursuit of a fair society, the values of coexistence and co-prosperity are spreading, and related efforts and practices are being carried out. The results revealed as follows. First, the factor of public or social dimension and legal order has a significant influence on quality value, price value, and customer satisfaction. Second, quality value and price value have significant influences on customer satisfaction.

키워드

CSR Corporate Social Responsibility Quality Value Price Value Customer Satisfacrion