Developing a measurement scale for cruise servicescape : A case of Chinese tourists

• 영문명: Developing a measurement scale for cruise servicescape : A case of Chinese tourists
• 발행기관: 한국관광학회
• 저자명: Jiaying Lu Zhenxing (Eddie) Mao Liang Hu
• 간행물 정보: 『한국관광학회 국제학술발표대회집』제78차 한국관광학회 국제학술발표대회집, 331~358쪽, 전체 28쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.07.01

영문 초록

The purpose of this study was to develop a measurement scale for cruise servicescape from the perceptions of Chinese tourists. The scale was developed by following the procedures recommended by Churchill (1979). Six dimensions of cruise servicescape were identified in this study: facilities and design, natural scenery, onboard entertainment, onshore sightseeing, social interaction, and food service. The scale was tested by standard procedures of scale validation and found to be both reliable and valid. Based on the study results, marketing implications were provided to the cruise industry.

키워드

cruise servicescape scale China