The Antecedents of Business Collaboration and its Consequences in an Exhibition Context. - Perspective of Exhibitors -

• 영문명: The Antecedents of Business Collaboration and its Consequences in an Exhibition Context. - Perspective of Exhibitors -
• 발행기관: 한국관광학회
• 저자명: Sunyoung Hlee Jimin Lee Namho Chung Chulmo Koo
• 간행물 정보: 『한국관광학회 국제학술발표대회집』제78차 한국관광학회 국제학술발표대회집, 433~460쪽, 전체 28쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.07.01

영문 초록

stakeholders has increased to improve the supply chain process in exhibition industry. IT can improve the efficiency and effectiveness of collaborative business work in exhibition context. Despite, many business-to-business marketplaces are now offering collaboration functionalities, few empirical studies have assessed the exhibition business collaboration(EBC) including the usage of IT. The purpose of this research is to find the factors that influence of EBC from the exhibitors level. In response to this claim, we identified three main context of factors involved in business collaboration: Technical, Organizational and Environmental Context adopting from TOE framework. We assess the influence of three main context (IT usage, customer orientation, buyer dependence, booth factor and environmental uncertainty), EBC and performance (selling performance and non-selling performance). Building on extensive literature, a model of the relationship is developed and empirically tested using survey data collected from 96 exhibitors. Data are analysed through Smart Partial Least Squares. The study findings on the pertinence of EBC from TOE framework are presented and discussed.

키워드

Smart Exhibition Exhibition Business Collaboration EBC Technical Organizational and Environmental TOE Framework IT Advancement