A Service Evaluation of Inland River Cruise Ship by Pre–Post Comparison Based on IPA Methods

• 영문명: A Service Evaluation of Inland River Cruise Ship by Pre–Post Comparison Based on IPA Methods
• 발행기관: 한국관광학회
• 저자명: Yun-Yao Zhang Keun-Soo Park
• 간행물 정보: 『한국관광학회 국제학술발표대회집』제78차 한국관광학회 국제학술발표대회집, 360~374쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.07.01

영문 초록

The world's largest inland river cruise ship departed from the Port of Chongqing on the Yangtze River on April 7，2011, now there are many very luxurious inland river cruise ship run on the very famous region. from the day of cruise ship started, the controversy is continuous, some people think those kind luxurious cruise ship on inland river can reduce the experience to enjoy the scenery of the Three Gorges, while some people think, which can improve the experience. In the study, the service provided by luxurious inland river cruise ship will be evaluated by Pre– Post comparison based on IPA methods. This paper starts with a review of the service provided by luxurious inland river cruise ship running on Three Gorges areas, then ask the tourists who will take the trip to fill an questionnaire to examine the desired service performance, which represents the highest level of the service of the cruise ship that is expected by customers, after the trip to fill another questionnaire to examine the important of service and the performance of service, after that, Pre–Post comparison will be examined, to tell whether there is any change pre and post the experience, then, IPA will be used to evaluated the service provided by inland river cruise ship, at last, some strategic suggestion to the development of inland river cruise ship will be concluded.

키워드

Service Evaluation Inland River Cruise Ship Pre–Post Comparison IPA