한식당 식공간 연출 이미지가 긍정적 인상, 커뮤니케이션 형성 및 고객 만족에 미치는 영향

• 영문명: Effect of The Dining Atmosphere Display Image in Korean Restaurant on Positive Impression, Communication, Customer Satisfaction: Focused on Korean Traditional Restaurants
• 발행기관: 관광경영학회
• 저자명: 김수인 정혜정 유수현 장혜진
• 간행물 정보: 『관광경영연구』제21권 제6호, 249~275쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.11.30

영문 초록

The purpose of this study is to investigate and analyze how the dining atmosphere display image in korean restaurant affect on positive impression, communication, customer satisfaction. recent trends in research have been aimed at consumers who have visited a korean restaurant. In conclusion, the research model was verified showing that comfort , convenience, entertainingness in the the dining atmosphere display image in korean restaurant had significant positive(+) effect on positive impression. Also the aesthetic impression, convenience, entertainingness the dining atmosphere display image in korean restaurant had significant positive(+) effect on communication, customer satisfaction. and positive impression had a significant positive(+) effect on communication, also communication had a significant positive(+) effect on customer satisfaction . Through this study, understand dining atmosphere display image in korean restaurant and if we improve the factors, henceforward it would help for prefaring the data of marketing strategy for korean restaurants owner. And this study attempts to build an academic foundation that can have a significant positive effect on food service and customer.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Korean Restaurant The Dining Atmosphere Display Image Positive Impression Communication Customer Satisfaction