여행업 종사자의 브랜드 인식과 자기효능감, 심리적 계약 간 관계 연구

• 영문명: A Study of the Relations among Travel Agency Employees' Brand Perception, Self-Efficacy and Psychological Contract
• 발행기관: 관광경영학회
• 저자명: 정후연
• 간행물 정보: 『관광경영연구』제21권 제6호, 49~72쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.11.30

영문 초록

This study has been conducted to explain the importance of brand management for strengthening travel agency employees' role based on human resources in terms of personal psychology including self-efficacy and psychological contract. In addition, the importance of brand management for a travel agency as the antecedent variable has been explained. The survey aimed at travel agency employees in Seoul and sampling for total 279 has been done , and basic analysis and hypothesis verification have been conducted through SPSS 22.0. The implications based on the analyzed findings are as follows. First, with regard to the relation between travel agency employees' brand perception and personal self-efficacy, only authenticity among brand characteristic factors has significant effects on this. In other words, authenticity among brand characteristic factors travel agency employees recognize has proved to be an influential factor for the improvement of personal self-efficacy. Second, in term the relation between brand recognition and psychological contractof travel agency employees, competence and interest among brand characteristic factors have proved to be main factors. In other words, the competence and interest of travel agency brand have direct effects on the consistency of employees psychological contract. Third, self-efficacy of travel agency employees has turned out to have a significant influence on psychological contract. This indicates that self-efficacy employees personally recognize within a travel agency has a high causal relationship with the formation of psychological contract with a travel agency.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Travel Agency Employees Perception of Brand Self-Efficacy Psychological Contract