축제 체험이 즐거움 및 행동의도에 미치는 영향

• 영문명: The Effects of Festival Experience on Enjoyment and Behavior Intention: Focused on Jecheo Bakdal Song Festival
• 발행기관: 관광경영학회
• 저자명: 윤지현
• 간행물 정보: 『관광경영연구』제21권 제6호, 231~247쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.11.30

영문 초록

This research is to look at the influence of the Jecheon Bakdal Song Festival's recreational, aesthetic, and educational experiences on the attendees and their enjoyment and behavioral motivation. This has been achieved via an empirical analysis of questionnaires completed by attendees. For this study, 292 valid samples were obtained and verified. In order to verify hypothesis, descriptive statistics, exploratory factor analysis, correlation analysis, confirmatory factor analysis and analysis of covariance. The research results are summarized below. Firstly, aesthetic and recreational experiences have been shown to have a positive influence on enjoyment and behavioral motivation. Educational experiences have no such impact on either (Pine & Gilmore, 1998). Secondly, recreational experiences have been shown to have a greater impact on enjoyment than aesthetic experiences. The practical implications for promoting the future growth of the festival are as follows. First, the performance environment, such as stage decorations and costumes, should be improved for more aesthetic appeal. Second, the genre of the festival should be expanded and a committee responsible for organizing the festival should be established. Third, experience factors should be developed with an accurate understanding of participation classes and motivations.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석 결과 및 해석

Ⅴ. 결론

참고문헌

키워드

Festival Experience Enjoyment Behavior Intention