캠핑장 선택속성과 참여 편익, 행동의도에 관한 연구

• 영문명: A study on the campsites selection attribute, participation benefit and behavior intention
• 발행기관: 관광경영학회
• 저자명: 조문식
• 간행물 정보: 『관광경영연구』제21권 제6호, 145~165쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.11.30

영문 초록

The purpose of this study is limited to the campers at Woraksan National Park Dodonjae campsite, located in Chungcheongbak-do Jae-cheon and the questionnaire was distributed to 320 people of campers. the research was held for 1 months from July 2016. among 320 customers, 20 refused to answer and 300 participated in the survey. as the method of survey analysis, the researchers have visited the camping site during the research period, explained the objects of the research, asked th answer in self-assessment method and collected the paper immediately after the survey. with the exception of non-response and dishonest answers, the rest of 292 papers were selected as the object of the research. ibm spss 20.0 was used to analyze the data. the major statistic analysis methods were categorized into frequency, key factors, reliability, multiple regression and the result of the research are as following. The camping site selection attributes were significantly influenced by participation benefit and the relationship between participation benefit and camper’s behavior intention are testified.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Campsites Selection Attribute Participation Benefit Behavior Intention Campers