온라인 여행 커뮤니티의 신뢰 구성요인이 지식의 질 및 지식 제공 의도에 미치는 영향

• 영문명: The impact of the quality of knowledge via trust in members of online travel community on knowledge contribution intention
• 발행기관: 관광경영학회
• 저자명: 이유안 김인신
• 간행물 정보: 『관광경영연구』제21권 제6호, 123~144쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.11.30

영문 초록

Online travel communities are virtual social communities where community members seek information about travel-related products and share their knowledge related to destinations. This study investigated the effect of trust (honesty, benevolence and competence) on the quality of knowledge and examined whether or not the quality of knowledge influence knowledge contribution intention of members in online travel community. The conceptual model was designed based on the previous literature and tested empirically. For the empirical test, survey was conducted in Busan, Korea, and 371 responses were collected from the members of online travel community. The data collected were analyzed using SPSS and AMOS statistical program. The results revealed that honesty, benevolence, and competence have a positive impact on the quality of knowledge in online travel community. The quality of knowledge also have a positive influence on the knowledge contribution intention. In this study, practical and academic implications were given based on these findings.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계 및 조사 방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Honesty Benevolence Competence Quality of Knowledge Knowledge Contribution Intention