웰니스 관광 활성화를 위한 탐색적 연구

• 영문명: An Exploratory Study on Activation of Wellness Tourism: With focus on Jeollanamdo
• 발행기관: 관광경영학회
• 저자명: 최석남 이종헌 채일순
• 간행물 정보: 『관광경영연구』제22권 제7호, 625~650쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.12.31

영문 초록

As a method to save in the danger of extinction and stagnant regions, this study focused on the revitalization of the tourism industry with particular focus on the exploration of wellness tourism where scale and growth potential are important. This is because the employment creation effect of this industry is superior to that of other industries, the value added is more than twice that of the main business in the manufacturing industry and the tax-induced multiplier is higher than the entire industry average. According to a report by the Korea Employment Information Service of Korea in 2016, “The Seven Analysis on the Local Demolition of Korea”, based on the ratio of the female population aged 20 to 39 compared to the population aged over 65, 17 regions (77%) of its 22 cities and counties in Jeollanamdo were found to be in danger of extinction. Therefore, we studied the specific proposal for stimulating wellness tourism with focus on Jeollanamdo with its poor conditions. The purpose of this study was to identify and classify cases of wellness tourism to identify resources in Jeollanamdo regions which were then utilized in presenting strategies to revitalize wellness tourism to local tourism officials to promote progressive decision-making on their part. The proposal recommended in this study include investing in and providing administration support for Haenam Oceano resort as tourist destination, active utilization of YouTube as a medium to promote tourism, and developing healing foods, construction of colorful sculptures to foster recognition as wellness tourist destinations, maintenance of wellness tourism service quality.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 웰니스 관광지 운영사례 및 전라남도 웰니스 자원 분석

Ⅳ. 전라남도 웰니스관광 활성화를 위한 제언

Ⅴ. 결론

참고문헌

키워드

Healing Wellness Tourism Regional Activation Healing Food Color Marketing Tourism Resources in Jeollanamdo