관광경험의 회상을 통한 관광지 태도 형성과정에서 관광기념품의 역할

• 영문명: The role of souvenirs on the attitude formation of tourism destination by recollecting on-site tourism experience
• 발행기관: 관광경영학회
• 저자명: 정희정 이인재
• 간행물 정보: 『관광경영연구』제22권 제7호, 189~213쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.12.31

영문 초록

The purpose of research was to test the role of souvenirs on the attitude formation of tourism destination by recollecting on-site tourism experience. In detail, the first was to identify the role of the souvenirs in recollecting the on-site tourism experiences. Second was to test the role of the recollection of tourism experiences in the formation of tourism destination attitude. Based on the episodic trace model and attitude accessibility model, four hypotheses were developed to test the influence of souvenirs on the recollection of tourism experiences and on the formation of tourism destination attitude. Data for the study were collected by a self-administered questionnaire survey. The results of t-test showed that there is no difference on the recollection(degree and direction) of tourism experiences between the groups who bought the souvenirs and did not. However, some attributes, such as authenticity and utility, of the souvenirs had significant influences on the recollection. A series of regression analyses also showed that there were significant relationships between recollection and attitude of tourism destination. One of the important theoretical implications of the study was to identify the role of souvenirs on the formation of destination attitude and extended the scope of souvenir study from the purchase stage to consumption stage.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Souvenirs Tourism Destination Attitude Formation Attitude Accessibility Model Episodic Trace Mode