컨벤션센터의 서비스스케이프가 전시회참관객 행동의도에 미치는 영향

• 영문명: The Effect of the Servicescape on Exhibition Attendees’ Behavioral Intentions in Convention Centers
• 발행기관: 한국관광학회
• 저자명: 李惠蓮
• 간행물 정보: 『관광학연구』제32권 제5호, 381~400쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.10.31

영문 초록

This study explores the effects of the servicescape on exhibition attendees‘ behavioral intentions in convention centers. It is hypothesized that perceived quality will have a positive effect on customer satisfaction with the servicescape, which will affect the behavioral intentions. Data were gathered from the questionnaires of 295 attendees who participated the housing fair held in COEX. The findings were as follows. Facility aesthetics, layout accessibility, pleasantness and safety had positive effects on perceived quality. Perceived quality had a positive effect on satisfaction with the servicescape, which in turn had a positive effect on the length of time customers desired to stay in convention centers and on their revisit and recommendation intentions.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 연구결과

V. 결론

참고문헌

키워드

컨벤션센터 서비스스케이프 전시회참관객 행동의도 Convention center Servicescape Exhibition attendee Behavioral intention