외식산업 프랜차이즈 시스템의 관계학습이 관계성과에 미치는 영향에 관한 연구

• 영문명: A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry
• 발행기관: 한국관광학회
• 저자명: 朴魯鉉 尹裕植
• 간행물 정보: 『관광학연구』제32권 제5호, 99~120쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.10.31

영문 초록

This study is to examine the structural relationships between relationship learning and relationship performance, their antecedents such as reputation, relational norms, quality of communication, past transaction satisfaction, transaction specific investment, and uncertainty of environment in the context of foodservice franchise industry. For these purposes, the author developed several hypotheses. The data was collected from 312 franchisees. The results of this study are as follows: First, relational norms, quality of communication, past transaction satisfaction, and uncertainty of environment had significantly positive effect on relationship learning. Second, relationship learning had significantly positive effect on relationship performance. At the end of this paper, limitations, further research directions, and implications are suggested.

목차

I. 서론

II. 이론적 배경

III. 연구디자인

IV. 분석과 결과

V. 결론 및 시사점

참고문헌

키워드

외식산업 프랜차이즈 시스템 관계학습 관계성과 Franchise system Relationship learning Relationship performance