효과적인 컨벤션 연계관광개발을 위한 프로그램 속성의 평가

• 영문명: Evaluation of Convention Tour Program Attributes for Effective Convention Tour Programming
• 발행기관: 한국관광학회
• 저자명: 尹世睦 金美慶 尹世楠
• 간행물 정보: 『관광학연구』제32권 제5호, 339~355쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.10.31

영문 초록

The purpose of this study was to investigate the attributes of convention tour program which were expected to influence effective convention tour programming. Two variables, attributes of convention tour program and convention tour activities preferred were selected and their operational definitions were defined. Questionnaires were prepared and distributed to those who were participated in the provided convention tour program. Total 375 cases were collected and analyzed by the statistic package, SPSS ver. 15.0. Factor analysis, regression analysis and descriptive analysis were conveyed. The results of analyses revealed that; 1) those who preferred recreational and event tourism were more likely to emphasize physical factor of program while those who preferred urban culture tourism were more likely to do operational factors and those who chose unique cultural tourism were more likely to do contents factors.

목차

I. 서론

II. 이론적 배경

III. 연구설계

IV. 조사 및 분석결과

V. 시사점 및 제안

참고문헌

키워드

컨벤션연계관광 관광프로그램속성 콘텐츠요인 운영관리요인 물리적요인 Convention tour program Attributes of convention tour program Contents factor Operational factor Physical factor