패밀리 레스토랑 종사원의 서비스 지향성과 고객의 감정적 반응, 태도, 충성도와의 관계 연구

• 영문명: The Study of Relations between Family Restaurant Employee’s Service-Orientation and Customer’s Emotional Response, Attitude and loyalty
• 발행기관: 한국관광학회
• 저자명: 李廷學
• 간행물 정보: 『관광학연구』제32권 제5호, 187~208쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.10.31

영문 초록

The purpose of this study is to confirm relations between restaurant employee’s service-orientation and customer’s emotional response, attitude and loyalty. In order to analyze the proposed constructs, regression analyses is required for this research. Results show the influence of customer-oriented service is a positive emotional response to customers. And it’s analyzed positive influence affect attitude and loyalty as well. So restaurant owners must provide customer-oriented service in marketing in order to increase revenue and enhance customer relationship.

목차

I. 서론

II. 이론적 배경

III. 연구설계 및 방법

IV. 연구결과 및 분석

V. 결론 및 시사점

참고문헌

키워드

패밀리 레스토랑 서비스유형 감정적 반응 태도 충성도 Family restaurant Service orientation Emotional response Attitude Loyalty