The Effects of Selection Criteria on Purchase Intention

• 발행기관: 한국유통과학회
• 저자명: Mi-Song Kim Dong-Hwan Kim Myoung-Kil Youn
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2013년 동계 국제학술대회, 117~124쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.12.11

영문 초록

This study investigated effects of consumers' selection criteria of environment friendly agricultural products upon purchasing intention based on the theory of planned behavior. 403 copies of effective answers were used. After test of validity and reliability, correlation, regression and multiple regression were used. The consumers' selection criteria of environment friendly agricultural products had significantly affirmative influence upon purchasing intention, and health, convenience, quality and familiarity did as well. A regression analysis with three variables of the theory of planned behavior was done to investigate effects of selection criteria, consumer attitudes and consumer trust upon purchasing intention to have affirmative influence in order of selection criteria, consumer trust and consumer attitudes. This study investigated effects of consumers' selection criteria, attitudes and trust of environment friendly agricultural products upon subjective norms, attitude toward the behavior and behavior of purchasing intention based on theory of planned behavior. The study gave new point of view on consumer behavior research concerning purchase of environment friendly agricultural products in the future. The study had limitation described at the end.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Methodologies

Ⅳ. Demographic Characteristics

Ⅴ. Test of the Hypotheses

Ⅵ. Summary

References

키워드

Selection criteria of environment friendly agricultural products Consumer's attitudes consumer trust Purchasing intention Planned behavior