The Factors affecting on Chinese Consumers ’Purchasing Intent for the Smart Phones

• 발행기관: 한국유통과학회
• 저자명: Su Shuai Shan yi
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2013년 동계 국제학술대회, 297~301쪽, 전체 5쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.12.11

영문 초록

This dissertation will be based on previous research while making further study on factors such as the smart phones product’s features, Chinese personal consumer characteristics and social influence. The study conducted a survey on the 200 questionnaires’ data in China from October to December 2012. By SPSS 18.0 analyzing the data to examine these hypotheses empirically, we can confirm most hypothesis supposed. Elements like utilization, ease of use, pleasantness, personal innovativeness, compatibility, social image and attractiveness, play vital roles in the process of purchasing intent. Factors are ranged in an order in which their importance reduces gradually as follows: social image, attractiveness, utilization, personal innovativeness, ease of use, compatibility, pleasantness. This study provides factors which impact purchasing intent for high-tech products in Chinese Customers, with some practical knowledge. In order to achieve stable profit and proceeds, factors like social image, attractiveness and utilization should be taken seriously when developing marketing strategy of the smart phone.

목차

Abstract

Ⅰ. Introduction

Ⅱ. The Revised the Lectures

Ⅲ. Background of the Research Model and Hypothesis Development

Ⅳ. Estimation the Analysis Results

Ⅴ. Conclusion

References

키워드

Purchasing Intent Chinese Consumers Smart phones