Social Media Adoption: Small and Medium-sized Enterprises’ Perspective in Sri Lanka

• 발행기관: 한국유통과학회
• 저자명: Sabraz Nawaz SAMSUDEEN Samantha THELIJJAGODA Mohamed Buhary Fathima SANJEETHA
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.1, 759~766쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.01.30

영문 초록

In this digital age, all organizational environments force businesses to adopt Information and Communication Technologies (ICT) since these technologies have immense impact on such businesses’ competitiveness and productivity. Nonetheless, the productivity and the competitiveness enjoyed by such firms vary depending on the size or the organizations, context of the country; developing or developed, and what kinds of technologies are adopted. This investigation focused on small- and medium-sized enterprises (SMEs) of Eastern province of Sri Lanka where such studies are scanty. The adoption of social media (SM) by SMEs is inclined to change how organizations operate, this calls for an investigation of the elements that impact SMEs to adopt SM and such investigation. Technology-Organization-Environment (TOE) framework was based to understand the factors. Research approach was quantitative approach using questionnaire survey. Data were collected using online form to see 285 valid responses. Structural Equation Modelling was deployed to evaluate the proposed model. Results revealed that Relative Advantage, Compatibility, Complexity, Observability, Competitive Intensity, Bandwagon Pressure, and Competitive Pressure were influencing, while Trialability, Top Management Support, CEO’s Innovativeness did not show statistically significant influence on SMEs’ social media adoption.

목차

1. Introduction

2. Literature Review

3. Theoretical Framework

4. Methodology

5. Data Analysis

6. Finding and Discussion

7. Conclusion

References

키워드

Social Media TOE Framework Technology Adoption Small and Medium Sized Enterprises Sri Lanka