학술논문
Factors Influencing Actual Usage of Mobile Shopping Applications: Generation Y in Thailand
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Konrawan RATTANABURI Rawin VONGURAI
- 간행물 정보
- 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.1, 901~913쪽, 전체 13쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2021.01.30
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
This study examines the factors that influence the actual usage of mobile shopping applications among Generation Y (Gen Y) users in Thailand, determined by behavioral intention, compatibility, perceived cost, perceived ease-of-use, perceived usefulness, perceived risk, and personal innovativeness. The researcher carried out the analysis based on a quantitative approach and used a non-probability sampling as the convenience sampling tool. A total of 502 Gen Y respondents who experienced using the top-four ranking mobile shopping applications in Thailand were invited to participate in the study. The Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) were used to analyze the model fit, reliability, and validity of the variables. The primary result revealed that perceived usefulness has the strongest positive significant effect on behavioral intention, followed by personal innovativeness and compatibility. Conversely, the perceived cost has a significant negative influence on behavioral intention. Besides, perceived ease-of-use has a significant positive effect on perceived usefulness. The direct relationship between perceived usefulness and behavioral intention is, however, insignificant. Similarly, the result showed no effect of perceived risk towards behavioral intention. Finally, the result also revealed that behavioral intention determined the actual usage of mobile shopping applications of Gen Y users in Thailand.
목차
1. Introduction
2. Literature Review and Research Framework
3. Methodology
4. Results and Discussion
5. Conclusion, Recommendation, and Limitation
References
해당간행물 수록 논문
- Do Environmental Performance and Environmental Management Have a Direct Effect on Firm Value?
- Influences of Job Demands, Job Resources, Personal Resources, and Coworkers Support on Work Engagement and Creativity
- Whistleblowing Intention: Theory of Planned Behavior Perspectives
- A Macro Analysis of Tourist Arrival in Nepal
- The Effect of Carbon Emission Disclosure on Firm Value: Environmental Performance and Industrial Type
- Islamic Bank Efficiency in Indonesia: Stochastic Frontier Analysis
- Factors Affecting the Internal Audit Effectiveness of Steel Enterprises in Vietnam
- The Impact of Board Activity on The Audit Committee’s Effectiveness Score: Empirical Evidence from Saudi Arabia
- Labor Force and Foreign Direct Investment: Empirical Evidence from Vietnam
- Sharia-based Stocks: Do Muslim Investors Prefer Metaphysical or Materialistic Returns?
- A Sectoral Stock Investment Strategy Model in Indonesia Stock Exchange
- The Impact of Government Ownership and Corporate Governance on the Corporate Social Responsibility: Evidence from UAE
- The Role of Corporate Social Responsibility in the Investment Efficiency: Is It Important?
- Analysis of Bank Efficiency Between Conventional Banks and Regional Development Banks in Indonesia
- Factors Influencing Business Efficiency of Steel Firms: Evidence from Vietnam
- Revisiting the Effect of Financial Elements on Stock Performance Using Corporate Social Responsibility Cost Growth
- Factors Impacting Tourism Demand: An Analysis of 10 ASEAN Countries
- Determinants of Corporate Social Responsibility Provision
- Do Economic Attitudes Drive to Employee Productivity? Lesson from Indonesia
- Impact of Seasonal Variation on Travel and Tourism Sector: A Study of the Post Civil Unrest in Arugam Bay in Sri Lanka
- The Contribution of Social Media Value to Company’s Financial Performance: Empirical Evidence from Indonesia
- Does the Pricing Mechanism Affect the IPO Flipping Activity in Pakistan?
- Does Access to Finance Eradicate Poverty? A Case Study of Mudra Beneficiaries
- Stock Reaction to the Implementation of Extensible Business Reporting Language
- Democratic Leadership Practice to Construct Clan Organizational Culture in Family Companies
- Determinants Affecting Profitability of Firms: A Study of Oil and Gas Industry in Vietnam
- Determinants and Prediction of the Stock Market during COVID-19: Evidence from Indonesia
- Job Enrichment, Empowerment, and Organizational Commitment: The Mediating Role of Work Motivation and Job Satisfaction
- Strategic Management of Universities for Regional Competitiveness
- The Fiscal Policy Instruments and the Economic Prosperity in Jordan
- Determinants of the Small and Medium Enterprises Progress: A Case Study of SME Entrepreneurs in Manado, Indonesia
- Purchase Behavior of Young Consumers Toward Green Packaged Products in Vietnam
- Behavioral Investor Types and Financial Market Players in Oman
- Community Development and Economic Welfare through the Village Fund Policy
- The Role of Intellectual Capital in the Development of Financial Technology in the New Normal Period in Indonesia
- Human Resource Development in Local Governments: Increased Transparency and Public Accountability
- Factors Affecting Electronic Tax Compliance of Small and Medium Enterprises in Vietnam
- Currency Valuation, Export Competitiveness, and Firm Profitability: Evidence from Bangladeshi Firm-Level Data
- Strategic Planning and Firm Performance: The Mediating Role of Strategic Maneuverability
- The Implication of Trust that Influences Customers’ Intention to Use Mobile Banking
- Impact of Service Recovery, Customer Satisfaction, and Corporate Image on Customer Loyalty
- Effects of Leadership and Psychological Climate on Organizational Commitment in the Digitization Era
- The Impact of Psychological and Environmental Factors on Consumers’ Purchase Intention toward Organic Food: Evidence from Vietnam
- Social Media Adoption: Small and Medium-sized Enterprises’ Perspective in Sri Lanka
- Influence of Financial Literacy and Educational Skills on Entrepreneurial Intent: Empirical Evidence from Young Entrepreneurs of Pakistan
- Influence of Ownership Structure on Voluntary Accounting Information Disclosure: Evidence from Top 100 Vietnamese Companies
- The Effect of Compensation and Career on Turnover Intention: Evidence from Indonesia
- The Role of Technology, Organizational Culture, and Job Satisfaction in Improving Employee Performance during the Covid-19 Pandemic
- Bank Capital, Efficiency and Risk: Evidence from Islamic Banks
- Islamic Work Ethics and Employee Performance: The Role of Islamic Motivation, Affective Commitment, and Job Satisfaction
- The Role of Islamic Business Ethics and Market Condition on Organizational Performance
- Technological Readiness and Innovation as Drivers for Logistics 4.0
- The Effects of Dynamic Capabilities, Entrepreneurial Creativity and Ambidextrous Innovation on Firm’s Competitiveness
- Effects of Bank Macroeconomic Indicators on the Stability of the Financial System in Indonesia
- Service Recovery Process: The Effects of Distributive and Informational Justice on Satisfaction over Complaint Handling
- Antecedents and Consequences of Cyberloafing in Service Provider Industries: Industrial Revolution 4.0 and Society 5.0
- Hedonic Shopping Motivation and Impulse Buying: The Effect of Website Quality on Customer Satisfaction
- Information Risk and Cost of Equity: The Role of Stock Price Crash Risk
- Relationship between Workplace Spirituality, Organizational Commitment and Organizational Citizenship Behavior
- The Role of Central Bank Rate on Credit Gap in Indonesia: A Smooth Transition Regression Approach
- A Computable General Equilibrium-Top Down Behavioral Microsimulation on Assessing the Philippine Tax Reform
- Factors Affecting the Choice of Banks: Do Bank’s Interest Rate, Employee Image and Brand Matter?
- Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises
- Factors Influencing Youngsters’ Consumption Behavior on High-End Cosmetics in China
- Herding Behavior Model in Investment Decision on Emerging Markets: Experimental in Indonesia
- Capital Structure and Trade-Off Theory: Evidence from Vietnam
- Relationships between Debt, Growth Opportunities, and Firm Value: Empirical Evidence from the Indonesia Stock Exchange
- The Influence of Celebrity Endorsement on Young Vietnamese Consumers’ Purchasing Intention
- The Impact of Business Risk-Based Audit Approach on Reducing Unsystematic Risks: Evidence from Jordanian Banks
- The Effect of Intellectual Capital and Financial Services Knowledge on Financial Inclusion
- Are Precious Metals Hedge Against Financial and Economic Variables?: Evidence from Cointegration Tests
- Past Performance and Earnings Management: The Effect of Free Cash Flow
- The Influence of Intellectual Capital Elements on Company Performance
- Analysis of Indonesian Rubber Export Supply for 1995-2015
- Element of Marketing: SERVQUAL Toward Patient Loyalty in the Private Hospital Sector
- Gender Diversity on Board of Directors and Intellectual Capital Disclosure in Indonesia
- The Impact of Foreign Ownership on Stock Price Volatility: Evidence from Thailand
- Spillover Effects of FDI on Technology Innovation of Vietnamese Enterprises
- The Impact of Service Quality on Customer Satisfaction: The Role of Price
- Static or Dynamic Capital Structure Policy Behavior: Empirical Evidence from Indonesia
- How Does Internal Control Affect Bank Credit Risk in Vietnam? A Bayesian Analysis
- Symmetric and Asymmetric Effects of Financial Innovation and FDI on Exchange Rate Volatility: Evidence from South Asian Countries
- Components Constituting the Audit Expectation Gap: The Vietnamese Case
- Reassessment of Volatility Transmission Among South Asian Equity Markets
- Financial Distress Prediction Using Adaboost and Bagging in Pakistan Stock Exchange
- An Empirical Study of Customers’ Satisfaction and Repurchase Intention on Online Shopping in Vietnam
- Gender Differences in Influence of Socio-demographic Characteristics on Mode Choice in India
- Uncertainty Avoidance, Individualism and the Readiness of Business-to-Consumer E-commerce
- The Impact of Wisdom and Pharmaceutical Care on the Corporate Identity of Thai Pharmacy Retail Stores
- The Role of Corporate Governance in the Corporate Social and Environmental Responsibility Disclosure
- The Role of Corporate Social Responsibility on the Relationship of Competitive Pressure and Business Performance of Batik Industry in Central Java, Indonesia
- Association of Financial Distress and Predicted Bankruptcy: The Case of Pakistani Banking Sector
- Ethical Values Reflected on Zakat and CSR: Indonesian Sharia Banking Financial Performance
- Factors Influencing Actual Usage of Mobile Shopping Applications: Generation Y in Thailand
- Green Bonds Driving Sustainable Transition in Asian Economies: The Case of India
- The Relationship Between Transformational Leadership, Prosocial Behavioral Intentions, and Organizational Performance
- Too Big to Fail: Succession Challenge in Large Family Businesses
- The Impact of Knowledge Management Processes on Knowledge Sharing Attitude: The Role of Subjective Norms
- Human Resource Management Practices and Employee Performance: The Role of Job Satisfaction
- The Effect of Product Knowledge and Service Quality on Customer Satisfaction
- An Investigation of Behavioral Intention Towards QR Code Payment in Bangkok, Thailand
- The Relationship between Firm-Specific Characteristics and Board of Directors’ Diligence in Saudi Arabia
참고문헌
관련논문
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!